Nutrition revenue for your gym.

Your members already ask about nutrition. FuelPath is how a gym sells it: coach-built nutrition programs your staff deliver in minutes per client per week, at $200 to $250 per month per client. We built it inside our own gym, Black Iron Athletics in Frisco, TX, and run our coaching business on it every day.

See pricing

The math

Coached nutrition sells for $200 to $250 per month. Your first client covers the platform. Everything after that is margin on coaching time you price yourself.

Clients at $250/moCoaching revenueFuelPathLeft for your gym
5$1,250/mo$199 (Starter (founding))$1,051/mo
15$3,750/mo$199 (Starter (founding))$3,551/mo
30$7,500/mo$499 (Growth)$7,001/mo

Pay your coaches per client and the platform tracks it: set your split once (say $150 coach, $100 house on a $250 client) and every coach sees their roster, each client's value, and their own monthly cut. Real gym nutrition programs run 5 to 30 clients; one coach handles 5 to 10 in an hour or two a week.

Keep your own billing

Your members' payment methods, waivers, and agreements live in the system you already run (Wodify, PushPress, whatever works). FuelPath does not touch member payments. You bill your clients the way you always have, tell FuelPath what each client pays, and the revenue page does the rest: totals, per-coach attribution, splits. The platform subscription is the only thing FuelPath ever charges you. That is how we run it at Black Iron.

A system your members cannot get from an app store

Consumer macro apps leave people alone with a number. FuelPath pairs the engine with your coach.

Measured metabolism, not formulas

FuelPath measures each client's real daily burn from their food logs and weigh-ins, then anchors their targets to it. Calculators guess; the engine measures. Coaches apply the right numbers in one tap.

A plan, not just tracking

Coaches build each client a phase path through Fuel, Cut, and Build. Members always know what phase they are in, what the target is, and what comes next.

Logging fast enough to stick

Speak a meal and AI logs it. Snap a plate photo. Scan a barcode. Search real portions like 1 large egg. The friction that kills adherence in other apps is the thing we attacked hardest.

Coaches see who needs them

The roster ranks who is slipping: nothing logged, overdue check-in, or a measured burn that just dropped. Weekly check-ins, messaging, and an AI team digest keep ten clients to about an hour a week.

Members stay engaged on their own

A daily AI brief every morning, habit streaks, achievements, gym-wide challenges with leaderboards, and WHOOP and Withings integrations keep the app in their day between check-ins.

Your gym on the door

Your logo and accent color on the app your members open. Isolated workspace per gym, unlimited coach seats on every tier, and built-in training guides for coaches and clients.

White label

Their phone. Your gym all over it.

Your members open an app that looks like your gym, not ours. Pick your accent color and upload your logo, and every button, ring, and tab repaints itself; new clients are welcomed by their coach's photo. Included on every tier. Here it is wearing Black Iron Athletics.

✦ Ask
Wednesday, Jul 22
Today
4d
Next check-in MondayKristin reads every one.
KJCoach KristinIn your corner. Sees your week.Message
KJDaily brief · Coach Kristin's team

Solid Tuesday: protein landed at 178g and you are two days from a 14 day streak. Tonight's easy win is the Greek yogurt you already keep around.

18 day streakCut
491
Remaining
1,170consumed
1,661
Target
49g
Protein
68g
Carbs
Hit
Fat
TodayProgressHabitsMore
FuelPath, out of the box
BLACK IRON✦ Ask
Wednesday, Jul 22
Today
4d
Next check-in MondayKristin reads every one.
KJCoach KristinIn your corner. Sees your week.Message
KJDaily brief · Coach Kristin's team

Solid Tuesday: protein landed at 178g and you are two days from a 14 day streak. Tonight's easy win is the Greek yogurt you already keep around.

18 day streakCut
491
Remaining
1,170consumed
1,661
Target
49g
Protein
68g
Carbs
Hit
Fat
TodayProgressHabitsMore
The same dashboard in Black Iron's colors
BLACK IRON✦ Ask
Log
BreakfastLunchDinnerSnack
Search foods (chicken breast, greek yogurt)
Your foods
🍗Chicken Breast, cooked6 oz · 280 kcal+
🍚White Rice, cooked1 cup · 205 kcal+
🥛Greek Yogurt, plain1 cup · 146 kcal+
🍱 My foods🗂 Browse
Weigh-inScanPhotoSpeak
TodayProgressHabitsMore
Even the + quick-log menu wears your brand
BLACK IRON✦ Ask
BLACK IRON ATHLETICS
👋
Welcome to FuelPath at Black Iron Athletics, Sarah!

Coach Mike here. Two minutes of setup and your plan is live.

Your coach: Mike Manning
Let's go →
Your coach's photo greets every new client
🎨
Your colors

One accent pick recolors buttons, rings, tabs, and charts.

🏷️
Your logo

Uploaded once, shown in the app header next to the FuelPath mark.

📸
Your coaches

Coach photos front and center in onboarding and messages.

✉️
Your invites

Branded invite emails and a private community, gym-only.

Pricing

Every tier includes unlimited coach seats, your own isolated workspace, and the full product. Tiers only set how many athletes you can have active.

Starter

$199 / month

Founding partner rate, locked for year one ($299 after)

  • Up to 15 athletes
  • Unlimited coach seats
  • One $250 client covers it
Start Starter

Growth

$499 / month

or $4,990/yr (2 months free)

  • Up to 50 athletes
  • Unlimited coach seats
  • Two clients cover it
Start Growth

Unlimited

$799 / month

or $7,990/yr (2 months free)

  • Unlimited athletes
  • Unlimited coach seats
  • Multi-location friendly
Start Unlimited

Run by a gym, for gyms

FuelPath is not a software company guessing what gyms need. Black Iron Athletics is customer zero: our coaches run their nutrition clients on it, our members log their meals in it, and the features on this page exist because our floor needed them. When you sign on as a founding gym, you get the system we use ourselves, plus a direct line to the people who built it.

FuelPath supports training and nutrition goals. It is not intended to diagnose, treat, cure, or prevent any disease.